This is a tribute to White Tire Supply, "East Texas' Oldest Tire Dealer".
A full history will eventually be here, but, for now, here are some awards won by Jerry White and WTS:

2002 Texas Tire Dealer Association Dealer of the Year
2006 Texas Tire Dealer Association Lifetime Achievement Award
2010 Tire Industry Association Hall of Fame
2011 Beaumont Rotary Club's T. Kelsey Lamb Business Ethics Award

Another example of white businesses catering to certain black customers was seen at Ener & White Tire Store [ed. note: original name of WTS], where the white salesman Billy King gave preferential treatment to Ocie Jackson, the oil-rich African American rancher who habitually drove a late model Cadillac. Making an exception to discriminatory customs of the caste system, salesman King always treated the rancher with great courtesy and addressed him as "Mr. Jackson."

And here is how the site appeared in 2001.

Firestone Recall Discussion Board NHTSA

Welcome to   East Texas' Oldest Tire Dealer 1000 Liberty @ Magnolia Beaumont, Texas 77701 (409) 832-3456 jerry@whitetiresupply.com

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